DE | EN

DE | EN

OUR
APPROACH

Through the integration of investments and

operations, ASHG is able to

optimize operational efficiency

and investment returns.

DEDICATED INVESTMENT PLATFORMS

  • Different investment platforms, each with a focused business strategy
  • Integration of investment and management functions
  • Maximum alignment between owner and operator

EFFICIENT INVESTMENT PROCESS

  • Capital provided for a secure and timely transaction process
  • Experienced teams for commercial, legal, technical, and tax due diligence available
  • No reliance on external financing

OPTIMIZED
OPERATIONS

  • Operations tailored to the investment platform
  • Institutional-level reporting
  • Transparency ensures continuous alignment between operator and investor
We believe that Environmental, Social, and Governance (ESG) principles are crucial for developing strong, resilient hotels that provide long-term value for investors. We are convinced that our business operations have a direct impact on our employees, our guests, and our investors.

We are responsible for the hotels we operate

As hotel operators, we firmly believe it is our responsibility to manage our portfolio properties professionally, profitably, and with care to realize the full potential of each hotel asset.

Environmental, social responsibility, and fair corporate governance are very important to us.

We place great importance on environmental awareness, social responsibility, and fair corporate governance. We believe that enthusiasm and positivity are contagious and are noticed by our guests. We promote open and active communication to quickly and thoroughly resolve issues.

We respect the dignity of every individual.

We respect the dignity of each individual. Employees and guests are at the center of our actions. We believe in the principle of “people first”: with equality and dignity for everyone who works for us and every guest who stays with us—regardless of culture, gender, race, color, nationality, age, sexuality, creed, disability, or family/parental status.